OKX, a Seychelles-based crypto exchange, has embarked on a strategic expansion into the U.S. under the leadership of Roshan Robert, coinciding with significant regulatory changes in the industry. Robert, who joined from Barclays, is steering OKX's U.S. operations, focusing on compliance and securing licenses in nearly all states. The company aims to begin with centralized spot trading and develop into a 'super app,' integrating various services and products, including real-world assets and payment solutions. OKX's long-term vision includes leveraging international partnerships and expanding into derivatives over the coming years.