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Bitget Wallet's New Brand Identity & Crypto Movement 🌐

Bitget Wallet's New Brand Identity & Crypto Movement 🌐

Source: theblock.co5/22/2025

San Salvador, El Salvador, May 21, 2025 — Bitget Wallet, a leading non-custodial crypto wallet, has unveiled a new brand identity signaling its evolution into a full-service crypto platform. With a user base exceeding 80 million, Bitget Wallet is expanding beyond trading, allowing onchain discovery and global payments. The app features a new logo and user-friendly interface to simplify crypto usage, aligned with its "Crypto for Everyone" initiative to reach the next billion users through incentives of over $1 million. Alvin Kan, COO of Bitget, emphasizes the wallet's shift from niche to everyday utility, aiming for seamless crypto interaction akin to services like Uber. The wallet's popularity has soared, especially in Africa and the Middle East, driven by demand for financial alternatives amidst economic challenges. Focusing on usability, Bitget Wallet restructures around Trade, Earn, Pay, and Discover features, supporting over 130 blockchains. A Simple Mode is set to debut in certain regions for crypto newcomers, coupled with security measures like risk monitoring to ensure safe onchain navigation. Innovative features include an in-app shop and crypto payment options with 300+ brands, alongside integrations with local QR systems. Yield options will also facilitate income on crypto balances, with future support for assets like stocks and gold planned. Gracy Chen, CEO of Bitget, highlights the wallet's capacity to offer comprehensive onchain financial services. The "Crypto for Everyone Movement" launches with ecosystem partners and rewards inviting users to engage with the updated platform. For more information, visit their blog or contact Bitget Wallet directly.